![]() ![]() I expect demand from both avid and casual coffee lovers to exponentially increase as we introduce this product to new markets,” Kick said. Kick is “enthusiastic” about the prospect of this new flavor bringing in a more diverse range of consumers to the BuzzBallz family. “Once we had an idea of what we wanted, we sourced a number of different coffee roasts and blends and went through them one-by-one until we landed on one that we thought worked particularly well in an espresso martini.” “We'd worked on coffee flavored cocktails before with our Hazelnut Latte, but the Espresso Martini was the first time we really immersed ourselves in coffee-forward cocktails,” Charles Irvin, VP of R&D for BuzzBallz, said. “Our new Espresso Martini flavor is the best of both worlds for coffee and cocktail lovers alike.”Īfter cross-referencing psychographic similarities between adult coffee and cocktail consumers, the BuzzBallz team got to work figuring out how to create the perfect espresso martini flavor. ![]() “So many people love coffee, but as the day winds down they might rather be looking for a cocktail to drink,” said Merrilee Kick, CEO and founder of BuzzBallz. ![]() With the ‘90s officially making a comeback, it makes sense espresso martinis are following suit. With the pandemic era tiring everyone out, people are looking for a bit of a pick me up along with something unique and fancy they can show off to their Instagram followers. National rollout will be taking place in Spring 2023.Īfter originating and having a brief popularity stint in the ‘90s, the espresso martini remained a fairly obscure drink until 2021, when online mentions of the cocktail started increasing around 300 percent. BuzzBallz Espresso Martini is currently sold in 15 states: Alaska, Arizona, California, Florida, Idaho, Nevada, New Mexico, North Carolina, Oklahoma, Oregon, South Carolina, Texas, Virginia, Washington, West Virginia. ![]()
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